Wednesday 2 November 2011

10 Effective Ways of Promoting your Freelance Writing Services

10 Effective Ways of Promoting your Freelance Writing Services

Freelance writing is gaining the popularity progressively and people all over the world are now willing to choose the career of freelance writing these days. The main reason behind this is that everybody wants to be their own boss.

The writing industry though is an old age tradition but with the growing technologies where everything is becoming high-tech even the writing. Online freelance writing has now turned to be one of the most contemporary industries. There is a wide range of writing fields now, for example, sports writers, novel writers, beat writers, columnists, editors, proof readers, freelance writers, website content writers and much more.

In this editorial we are going to discuss about the freelance writing. Freelancing is a term applied to a group of people or just an individual who work for many companies simultaneously over a period of time. Most of the freelance writers work to provide the content for the websites and blogs, however some of them also write for the newspapers and magazines on as-needed basis.

freelance writing

The industry of freelance writing is undoubtedly an incredible one. There are millions of online outlets for the freelance writers to showcase their talent of writing. Thousands of blogs and websites are being created daily, which actually means that the prospect of work is increasing day by day. The companies, who launch their websites and blogs and want their content to be updated daily or on an alternate day, hire the freelance writers. The only thing that a freelance writer needs to do is to promote his/her services.

Are you a freelance writer and you want to promote your business? You want to generate clients and grow your business. The following 10 methods will help you attract more clients.

1. Publish Electronic Newsletter

The first method is to publish your electronic newsletter. It is a good strategy to offer free subscription for your prospects to your online newsletter. Even a monthly publishing would mean that your prospects listen to you at least 12 times in a year.

2. Use Email Marketing

The second method to promote your freelance writing services is to rely upon email marketing. If you are able to have your own online newsletter, you have a lost of email addresses along with the permission to send them an email. And, there is nothing more cost-effective than sending out an email to your email list.

3. Start a blog

The third step towards promoting your services is to begin your own blog. Even though writing and maintaining blogs takes time, but the effectiveness of blogs cannot be denied when it comes to the marketing of your work.

4. Using the Social Media Sites

Maintain your professional presence on websites likes LinkedIn, Facebook and Twitter. While LinkedIn gives you the corporate network to explore for your professional pursuits, Twitter lets you post messages to your followers and Facebook gives you a huge platform for online networking.

5. Sending out Press Releases

The importance of public relations is viable both offline and online. You can publish a tiny booklet containing tips on different topics. Then, you can send a press release to the media informing them that you are giving away free copies of the booklet. The press release can be sent out to different journals and even editors of the local newspapers.

6. Mail a Postcard

This is a fascinating way of promoting your business where you use a traditional method. You can print your own elegant postcard that advertises your freelance writing business. Then, it can be mailed to a list of your potential clients. There are several mailing list brokers who can provide you with this type of list.

7. Network More

Here network doesn’t stand for Facebook or Twitter, but it means meeting business people physically by attending events and meetings. If you want to become a success in networking, you have to turn into a resource for others. This means you would have to find out what other people require and then you can help them find it out.

8. Give a Presentation

You can develop a presentation that is rich of content on your area of expertise. This can be presented for free in business or ad clubs and associations. It is important that you give your presentation in front of an audience who are potential clients for you.

9. Join Some Association

You can join a local division of some trade association which has members who are your potential clients. In addition to visiting the meetings you can also become a volunteer for the committee that chooses speakers or creates the newsletter for the chapter. When you are on the committee, you are more visible to the members of the association.

10. Write Articles

If you have expertise in an area, the best way to promote your freelancing services is to write how-to articles. These articles can be written for trade journals.

This guest post is by Gregory Locke who helps individuals with Plain Green Loans, credit, accounting and other financial questions. He loves working with various debt companies and want to have something of his own in the future.

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